Product Leader · Google · Est. 2012

I launch and land
0 → 1 products.

Product leader at Google working at the intersection of AI, platform economics, and publisher monetization. I've shipped category-defining products across IoT, B2B, and B2C — from a smart-home ecosystem built from scratch to subscription infrastructure now used by publishers worldwide.

$ hover M+
publisher revenue
hover
publishers globally
hover K
noma iq downloads · yr 1
01 / WORK

Selected work

Google · 2026 Latest

Subscription Linking in AI Mode & AI Overviews

Led the launch of a feature that surfaces and prioritizes links from a reader's news subscriptions inside Google's AI experiences — shown in a dedicated carousel so people can quickly reach the sources they trust. Rolling out across Gemini, AI Overviews, and AI Mode. In early testing, people were significantly more likely to click links labeled as their subscriptions.

surfaceAI Mode · AI Overviews
impactHigher subscriber click-through
Google · 2022—

Reader Revenue Manager & Real-Time Propensity Engine

A machine-learning system that determines, in milliseconds, the optimal moment and price to present a subscription offer to each individual reader. Now core subscription infrastructure for news publishers around the world.

scale600 → 6,000 publishers
revenue$300M+ generated
Google Cloud · 2023—

Partner Hub

The unified platform giving Google Cloud partners transparency into their incentives, earnings, and program standing — replacing a fragmented set of tools with a single AI-assisted system that helps partners forecast and optimize their business.

payouts+25%
engagement+40%
Canadian Tire · 2020—22

NOMA iQ — Smart Home Ecosystem

Built a Forbes Global 2000 retailer's first smart home product line from scratch. Unified consumer app, IoT platform architecture, and chipset-level cybersecurity. Cited as a core corporate growth driver in Canadian Tire's 2021 earnings call.

downloads50K in year one
rating4★+ across stores
02 / METHOD

How I build 0 → 1

Fig. 01 — How a 0 → 1 product takes shape

Unmet need   →   product built from zero   →   adopted at scale

IoT — no smart-home line B2B — opaque partner data B2C — readers, no model UNMET NEED Product built from zero [ 0 → 1 ] BUILT 600 → 6,000 publishers $300M+ publisher revenue 50K downloads · 4★+ ADOPTED AT SCALE

The same pattern across every category I've worked in — start from an unmet need, build the product from zero, and grow it into something adopted at scale.

03 / WRITING

Selected writing

04 / SPEAKING

Talks & appearances

2025.05
Strategic insights on reader revenue optimization
Presented to 300 publishers from 27 countries on the future of dynamic paywalls and AI-driven subscription strategy.
INMA Media
Subscriptions Summit